Consumer Interest Driving Category Growth
With the continued surge in traffic due to the Coronavirus outbreak stay-at-home orders, the categories below are driving significant interest and click volume.
Advertising partners in our network are in an opportune position to expand campaigns with new categories to deliver even more growth in the coming weeks.
Here’s what we’re beginning to see in our network.
Health and Wellness
Clicks are soaring for supplements and vitamins to improve health and immunity, personal hygiene & disinfection products, online home fitness services and equipment and online personal wellness services like therapy and telemedicine are driving forces in consumer interest and click behavior.
With so many non-essential retail stores shut down, consumers are flooding to online eCommerce shopping marketplaces across nearly every category from hygiene, to grocery, food and restaurant delivery, to fashion and shopping to home goods & decor.
Why? Limited or no inventory due to retail brick-and-mortar stores being closed, and both large and small brands offering deep discounts to sell through stockpiled inventory.
Entertainment and Games
Consumers are stuck at home, unfortunately for a long time, and are looking for ways to add some fun during their down-time. Hours are being spent across live streaming services, games, arts & crafts, dating and apps to help them get through the day.
Income and Education
With recent layoffs and job cuts, people are looking to job search and resume services. Many are searching for online education, vocational, and trade courses to strengthen their resumes. There is also an increased interest in ways to make money from home, including online surveys, courses, and opportunities to learn new financial strategies to increase financial gains with the stock market drop.
Tax services and advice, home and student loans refinance, personal loans, debt relief, insurance, and other financial categories are seeing increased interest, especially in the United States.
We look forward to our advertising partners achieving great success in the coming weeks and we’re committed to delivering value through the above opportunities. We appreciate your business and look forward to strengthening our partnership in the coming months.
If you have questions or would like assistance with setting up and optimizing current or new campaigns, please don’t hesitate to reach out to your Account Manager or email us at [email protected]
The Content.ad Team